These were some tricks to change file extensions so they get transferred by the EyeFi cards. Older models could not transfer CR2 files, for example, but could be tricked by renaming these files to AVI, for example.
Implementation is in src/tweaks-eyefi.c. To show the new menus, ML looks for a file named EYEFI/REQC on the card. Don't know whether new EyeFi cards use this file. I've never used it.