Basically just adjust the levels until you are pleased with the result....
That's right.
The trailer most often loud and lots of dynamic. ... etc.
Just for share idea, not the best but it's good for me for the documentary in our production, with some thought that the video will be shown in normal room not in cinema or well auditorium :
- The maximum level -2dB or -3dB from VU level, not the signal in Volt or mV. I try not 0dB in case the player of the audience/user have a defect function there is still little space before distortion.
- The speech between -8dB to -3dB.
- The ambiance around -18dB for continue. The unpleasant ambiance : door bang, move the table, etc can be louder to support the story but short.
- Music around -6dB for alone/music only and -18dB for background. Again this is very subjective, the jazz music will be different with rock
That's for beginning. There are no ideal setting if you didn't know exactly for where you will use.
For example :
- With the drama film, the dynamic is more important : should be very different between scream and speak softly.
- If you know that the clip will be shown in cinema or auditorium well under 50dB noise level, than you can make much more dynamic again.
- If you will use for educational training, in class room, then the minimum level must be louder the the noise around.
- The headphone user have more dynamic than the loudspeaker system for the house.
Try make one first, and show that one (maquette) to many others so the subjective factor will be less and then readjust.
Find with google many article about that, I am shure there are plenty...