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Shot an ad for a binge drinking campaign called Yea Nah. The most liked ad ends up on TV. Had only a few days to do it so I opted for h.264 instead of mlv.
Shot mostly on the shoulder with a 50mm and graded with Colorista II.

Let me know what you think.

If you like it don't forget to press like  !

Does anyone have any methods for getting the most out of the FPS override in terms of overcranking? Please don't just say the cameras don't go over 30p... or that you get 37 displayed but you haven't ever tried it... I've searched a heap but can only find posts where people state a rough figure ie 35/37fps but never actually say if they've tried it or how they did it.

I'm keen to hear if anyone has actually utilized this and what your techniques were?

I know the highest FPS Override gives is 37.8fps. The only way I have been able to get this on my t3i is with global draw off, video hacks on, and liveview off in powersave after 5 secs. The safest (without jello) framerate I can get up to is 35.5fps, with global draw off, video hacks on, and live view on. I'm using a Sandisk 16gb 45mbs. Perhaps a 95mbs card would yeild better results? Or do the SD write speed limitations apply here?

Is there a way to turn liveview off as soon as you hit record? and leave the VF active? That way you could still see what you are shooting. Also I wonder if it would be possible to use small hacks without turning on raw video?

Would be awesome to be able to shoot 36fps for music videos etc.

[$1,995]

It seems RAW has made big waves in the industry with a massive price drop on the BMCC.

Just got an email today:

Blackmagic Cinema Camera Price Reduction

We have worked very hard over the last year to be able to build the Blackmagic Cinema Camera at a lower cost so we can reduce the price and allow access to digital filming to a wide range of cinematographers and photographers.

We have done it and from today the Blackmagic Cinema Camera EF and MFT models will be reduced in price to US$1,995. This is very exciting and is one of the proudest moments of my life to be able to do this!

I think people will be able to use the savings to invest in some exciting lenses and rigs to really boost the creative possibilities. The Blackmagic Cinema Camera is a fantastic design that's now well proven. The advantage of the 2.5K sensor is it has enough resolution to eliminate the bayer resolution loss of a HD sensor, but when shooting RAW it produces files that are too not to big to store and work with easily. It's a fantastic solution.

All orders placed that have not yet been filled, can be reduced to the new lower price.

So its now much cheaper than a 5d3...

Still the 60p is a massive drawcard that will have me going for the 5d3 over the BMCC. Interesting if ML had anything to do with this price drop or if it was on the cards for while.

The price war has begun.