i am a video guy ...but i dont really know whats that mean.... 
better quality ? no compression ? better compression ? what exactly the meaning ?.....
Typically, DSLR's use fairly heavy compression. This keeps the file sizes down, at the expense of "quality". How that loss of quality appears will depend on the footage. For example, if you have an area in the frame of very high detail, like a sparkly shiny cloth, that will rob the video of much of it's bandwidth, causing other parts of the frame to lose detail and be washed out.
Increasing the bit rate means there is less overall compression and more bandwidth, which means that cases like these don't rob the video of quality and fine details. This is only one example, there are other cases where you can also see artifacts, poor compression, blocky handling, loss of detail etc.
Now - if you are shooting video and for your purposes are fine with the default quality, then you don't need to increase the bit rate.
However, there are some of us that do want this control, and to have the ability to increase the birate if the scenario requires it - so, it's a good feature to have..
