Andrew Reid is not a very reliable person in my opinion, there ARE some hardware differences, they are mainly about sensor cooling.
1D C is scheduled to go on sale this December (retail price €8038 or $10408), if a firmware update comes out later I think it's really worth looking into, because it's got all the "dream" features we want on a standard EOS DSLR, such as 1080 50p/60p, crop shooting, log gamma and MJPEG 4:2:2. Maybe we can take a look at how they implement these features and try them on 5D Mark III or other cameras, rather than porting the firmware to a 1DX.
However I believe these features are programmed to run on dual DIGIC 5+, so it's quite a challenge in my opinion.