cold pixel fix is used on d4 cams when recording in 10 or 12 bit , if you want the real bitrate instead of upsampling to 14 or 16bit .
mlv_dump --dng --no-fixcp your_file.MLV
this will give you 10 or 12 bit dng's (what ever you recorded at) , less file space but same quality of raw (e.g. 3.7MB 10bit 2880x1080 -- 6.3MB 14bit 2880x1080)
On the 7D you can still record 10bit in 3x crop_mode , with out losing any functionality in 14bit 1:1