Use good equipament. Canon 5DMKIII is probably the best now (2017) to work with MagicLanternVideo (MLV), but 50D is very cheap and works great on lower resolutions. If you have money, digital cameras such as Arri Alexa is the way to go, but we'll see how Axiom camera will be on future.
Some things to remind:
- 24fps (exact fps)
- 180 degree shutter speed (1/48s) - Use Neutral Density filter to get into this when necessary
- ISO no more than 500 (use artificial light when necessary)
- High DR (>14 f-stops). Use dual iso if necessary
- Expose to the right (~+2 f-stops)
- Anamorphic lenses (choose cinemascope aspect ratio)
- High speed lenses (~f/2.0 or more open). Old lenses work great and cost less (see M42 mount lenses, such as Takumar).
- Optic Filters: Polarizer and, in some instances, Fog filter (look on Schneider Digicon)
- Post-processing:
- High quality demosaicing. If you have time and computing power, AMaZE or IGV is probably the best
- Fix your lens distortion with lens profile / flat-field
- Fix less chromatic aberration and vignette
- Remove noise first, then sharp it (deconvolution seems to get better results, but too processor intensive)
- Compress highlights and lift shadows
- Use a highlight recovery algorithm, such as color propagation
- Use a Log, such as AlexaLog, to get flat and high DR image
- Color grade using 3DLut's can help. Impulz does the job. Teal and Orange seems to be the rule since the 80's, but I wouldn't be afraid to explore other color color palette.
- Grain or dithering can help with plastic look of denoise algorithms. Cinegrain is good.
- Slow motions can add a interesting atmosphere if well used (twixtor help with this)
- Well compressed file for reproduction. Work with lossless format (such as ProRes) and export with H.264/AAC or VP9/Opus (if you're reading this on future, maybe Daala from Xiph is already a thing, idk).
But, visual quality is not all, it's just a way to express an idea.
To a technical person, the best image would be a 18% grey card, since it has the best dynamic range and best SNR, although it don't express nothing.
Movie needs to be a externalization of human emotions in a audiovisual platform. You have to construct a atmosphere, so people watching it can understand the message you're trying to express.