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[Firmware update program, loading...]

snip
So the first question, should be what region did you buy from.  Perhaps the fir is crapping out based on regional differences.

Hmm, curios! That's what also came to mind when reading the post below.

Hi,
I can confirm mine does not work after following the steps.
Possible reason is mine is the old 70D, bought in December 2013 with serial number of 048#########.
The camera says Firmware update program, loading... and immediately reboots with Sensor Cleaning and nothing happens. No activity on the red LED too.
Will wait for an update
Thanks alot nikfreak for your effort

Mine exactly does that; also bought last Dec. 2013, also w/ firmware starting 048. We're almost the same, are you somewhere in Asia, Southeast perhaps?

Ok enough for now! Please don't apply for early testing. I will keep you updated these days. The ratio of guys owning the "old fw revision" has been ~40%.

I'm too late. Mine was bought on Dec. 2013, would've qualified on the old fw revision.

Very good work nikfreak. I'll keep a close tab on this.